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| Circulation:30,797* |
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Delivery Summary:
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| Blairgowrie | 3942 | Red Hill | 3937 |
| Dromana | 3936 | Rosebud | 3939 |
| Flinders | 3029 | Rye | 3941 |
| McCrae | 3938 | Safety Beach | 3936 |
| Mornington | 3931 | Sorrento | 3943 |
| Mt Martha | 3934 | Tootgarook | 3941 |
| Portsea | 3944
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Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager. |
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Published Wednesday (Code: MPI)
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| Advertising Rates |
| Size |
Casual |
| Full Page (GST Ex) | $2,890.00
| | Full Page (GST In) | $3,179.00
| | 1/2 Page (GST Ex) | $1,445.00
| | 1/2 Page (GST In) | $1,589.50
| | 1/4 Page (GST Ex) | $722.00
| | 1/4 Page (GST In) | $794.20
| | Colour |
| Spot (GST Ex) | $195.00 per colour
| | Spot (GST In) | $214.50 per colour
| | Full (GST Ex) | $440.00
| | Full (GST In) | $484.00
| Insert Rates
$68.00 (GST Ex) per 1,000 up to 8 (A4) pages
$74.80 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Costs are based on placing inserts into total circulation (Full run). Rates for partial run are available upon request.
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Production costs may be charged. Please inquire. Early deadlines apply to public holidays. Rates are effective until June 2010.
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| Display Deadlines |
| Bookings | Monday 1.00pm |
| Supplied material | Tuesday 11.00am |
Real Estate Deadlines
| Bookings | Monday 11.00am
| | Supplied Material | Tuesday 11.00am
| Classified Deadlines
| Trades | Tuesday Midday |
| Real Estate | Tuesday Midday |
| Auto | Tuesday Midday |
| Weddings & Celebrations | Tuesday Midday |
| All other Classifieds | Tuesday Midday |
| Loadings |
| Front page | POA |
| Prior to Page 15 | 30% | | |
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_______________________
Launched in 1984, The Independent and The Mail newspapers are well established and known as newspapers "With the community at heart".
They embody and embrace the communities they serve - and, at the same time, provide an attractive medium
to carry advertisers' messages into households and business.
From our peers over the past couple of years, both newspapers have received awards and commendations
for journalism, photography, advertising campaigns and community service projects.
We see the accolades as signposts to our commitment to community and family values.
Company executives and staff are active in the promotion of regional events.
Executive managers have a direct involvement in a variety of regional groups, promoting better business,
regional development and the expansion of employment opportunities.
- Our newspaper' community partnership include the sponsorship of the most prestigious business awards in the region;
- Sponsor and media partner of Frankston Arts Centre's Theatre season;
- The Arts Centre's annual film festival;
- RACV Great Australian Rally;
- Mornington Peninsula Pet and Pony Expo:
- Fit for Life driving program in secondary schools, which was recognized in 2003-04 with a Community Newspapers of Australia community service award;
- plus many more sponsorships, which are also linked to various fundraising events for local community projects.
READERSHIP FACTS **
 58% are women, 42% are men
37% of readers are aged between 25-49 years
32% enjoy full-time employment
The average household income is $54,770
88% believe quality is more important than price
80% own or are paying off a house
28% of readers plan to buy a car in the next 4 years
65% have access to the internet
45% are heavy readers of print
* CAB Audit Oct 08 - March 09
** Roy Morgan Readership Survey Apr 07 - Mar 09
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