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| Circulation:59,608* |
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Delivery Summary: |
| Altona | 3018 | Maribynong | 3032 |
| Altona Meadows | 3028 | Newport | 3015 |
| Altona North | 3025 | Seddon | 3011 |
| Brooklyn | 3012 | Spotswood | 3028 |
| Footscray | 3011 | Williamstown | 3016 |
| Footscray West | 3012 | Yarraville | 3013 |
| Kingsville | 3012 | | |
| Laverton | 3028 | | |
| Maidstone | 3012 | | |
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager. |
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Published Wednesday (Code: FMA)
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| Advertising Rates |
| Size |
Casual |
| Full Page (GST Ex) | $4,576.00
| | Full Page (GST In) | $5,033.60
| | 1/2 Page (GST Ex) | $2,288.00
| | 1/2 Page (GST In) | $2,516.80
| | 1/4 Page (GST Ex) | $1,144.00
| | 1/4 Page (GST In) | $1,258.40
| | Colour |
| Spot (GST Ex) | $195.00 per colour
| | Spot (GST In) | $214.50 per colour
| | Full (GST Ex) | $440.00
| | Full (GST In) | $484.00
| Insert Rates
$68.00 (GST Ex) per 1,000 up to 8 (A4) pages
$74.80 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Costs are based on placing inserts into total circulation (Full run). Rates for partial run are available upon request.
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Production costs may be charged. Please inquire. Early deadlines apply to public holidays. Rates are effective until June 2010.
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| Display Deadlines |
| Bookings | Friday 1.00pm |
| Supplied material | Monday 4.00pm |
| Real Estate Deadlines |
| Bookings | Friday 10.00am |
| Supplied material | Monday 4.00pm |
Classified Deadlines
| Trades | Monday 5.00pm |
| Real Estate | Tuesday 1.00pm |
| Auto | Monday 5.00pm |
| Weddings & Celebrations | Monday 5.00pm |
| All other Classifieds | Tuesday 1.00pm |
| Loadings |
| Front page | POA |
| Prior to Page 15 | 30% | |
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_______________________
The Mail, Altona-Laverton Mail and Williamstown Advertiser circulating in Melbourne's inner West are
well respected within the communities they serve for their accurate coverage of local news and community issues.
The Altona-Laverton Mail and Williamstown Advertiser both circulate in the Cities of Hobsons Bay and Wyndham, and The Mail circulates in the
City of Maribyrnong. These cities typify multicultural Australia with large numbers of residents born overseas from more than 135 different countries and speaking more than 80 languages.
The cities in which the papers circulate hold many annual events, which are supported by the papers including:
� Big West Festival
� Williamstown Festival
� Yarraville Festival
Regular sections in The Mail, Altona-Laverton Mail and Williamstown Advertiser include:
Insite - entertainment section featuring reviews, restaurants and other things of general interest
drive - from new cars to used cars and everything in between
domain - the leading market place to advertise your home or to find the perfect house
Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between
READERSHIP FACTS **
 60,000 weekly readers
57% are women, 43% are men
48% of readers are aged between 25-49 years
39% have a diploma or degree and 44% enjoy full-time employment
The average household income is $78,940
21% are AB quintile
78% believe quality is more important than price
78% own or are paying off a house
31% of readers plan to buy a car in the next 4 years
82% have access to the internet
40% are heavy readers of print
* CAB Audit Oct 08 - March 09
** Roy Morgan Readership Survey Apr 07 - Mar 09
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